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2016 Mobile Ad Summit
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18
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Opening WorD

12:00-1:00 PM

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities.

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Clear your calendar - It's going down! Splash Blocks kicks off on April 20th, and you're invited to take part in the festivities.

Mobile Base Camp

Los Angeles

Discover the mobile frontier, together.

May 16 2017, Facebook Austin

May 16 2017 | 3:30-7:00pm

Thursday
, 
May
 
18
 at 
3:00pm
 
Thursday
 
May
 
18
 at 
3:00pm
 
Add To Waitlist
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About Mobile Base Camp

Pushing the new mobile frontier means reaching beyond the boundaries of how we define and optimize user engagement today. At Mobile Base Camp, marketers from leading mobile verticals discuss the measurement and analysis of their app's user journey, and advance the canonization of methodologies, techniques, and definitions that fuel data-driven, engagement-focused user acquisition.

Join us at these upcoming events

Mobile Base Camp

Austin

May 16, 2017 – Facebook Austin

Mobile Base Camp 

Seattle

May 24, 2017 – Facebook Seattle

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Starting your own business and picking the right niche in no time

Clear your calendar - It's going down! You're invited to take part in the festivities. Come one, come all, bring a guest, and hang loose. This is going to be epic!

Join us at these upcoming events

Speaker Highlights

Mariela Stescobich

HEAD OF CUSTOMER ACQUISITION

Hulu

Mariela Stescobich leads the customer acquisition team at Hulu. She has been  managing acquisition channels for well-known companies such as Cars.com, Match.com and Yahoo for over a decade.

Jennifer Gionfriddo

DIGITAL MKTG & ANALYTICS LEAD

Stanley Black & Decker, Inc.

At Stanley Black & Decker, Jennifer oversees the development, implementation, and optimization of the brand’s omnichannel digital marketing strategy utilizing data to drive performance improvements.

Sunil Bhagwan

VP SALES, NORTH AMERICA

AppsFlyer

Sunil joined as the VP of Sales to help AppsFlyer accelerate its US footprint. He brings over 14 years of mobile marketing and analytics experience.

Daniel Joseph

DIRECTOR OF SPECIAL PRODUCTS

NBC

Danny currently leads the CRM team for NBC Entertainment Digital.  He has managed a variety of teams while with NBC, from the development of the SNL App and NBC Apple TV App, to the Analytics and App Store Optimization verticals; always with a focus on growth and user acquisition.

Max Clark

CHIEF REVENUE OFFICER

mParticle

Max oversees mParticle's sales and growth efforts.  Prior to mParticle, Max was VP of Sales for Oracle Social Cloud.

Richard Sgro

DIRECTOR OF SOLUTIONS
mParticle

Richard spends his time helping prospects understand mParticle at a deep technical level, while also driving their requirements into the product tteam.

Ruairi McGuckin,

MANAGING PARTNER

Fetch

Fetch provides its clients with expertise in all areas of mobile marketing including mobile strategy, mobile creative, mobile media planning and buying, tracking and analysis.

Agenda

Registration 

3:00 pm - 3:30 pm

Welcome

Hosted by mParticle, Fetch & AppsFlyer

Enjoy a refreshing drink and network with your peers before we start the show.

marketer's showcase

3:30 pm - 4:40 pm

Mariela Stescobich, Hulu 

Jennifer Gionfriddo, Black & Decker

Danny Joseph, NBC

Hear from fellow brand mobile marketers and experts in the field of user acquisition.  

Real stories from real mobile marketers.

campfireside breakout chats

4:40 pm - 5:30 pm 

Sunil Bhagwan, AppsFlyer

Richard Sgro, mParticle

Which in-app events are you using to assess user quality early in the acquisition funnel?
Learn how user engagement relates to ROI measurement.

mobile marketers happy hour

5:30 pm - 7:00 pm 

Craft Cocktails & Hors D'ouevres

Hosted by mParticle, Fetch & AppsFlyer

Unwind at the renowned Bungalow while making meaningful connections with fellow attendees.

Venue

Schedule

9:30 – 10:15 AM

Panel: "Tapping Into Niche Audiences"

Zee Nguyen – Ad Market Magazine (Moderator)

Forest Bello – VP, Digital Media, Clicker

Amit Sands – Digital Director, Power Haus

Jenny Grace – Founder, Target Tween

10:15 – 11:00 AM

Presentation: “Optimizing Spend In the Mobile Ad Space”

Kate Walsh – VP of Sales, 3DAYS

11:00 – 12:00 PM

Presentation: “Demystifying Metrics: Making Numbers Work For You”

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

12:00 – 1:00 PM

Lunch


1:00 – 2:00 PM

Rapid-Fire Case Studies

Viral Mobile Ads

Time-based Targeting

Crafting Your Brand Story

When Ads Advocate Action

2:00 – 2:20 PM

Networking Break


2:20 – 3:00 PM

Presentation: “The Mobile Ad Process: 7 Steps to Success”

Jerry Zen – CEO of 3DAYS

3:00 – 3:45 PM

Panel: “Consumer Feedback: When Ads Talk Back”

Jenny Grace – Founder, Target Tween (moderator)

Vee Nguyen – Editor, Ad Market Magazine

Sara Chen – CEO, AdTank

Charlie Gaudenzi – Mobile Analyst, Mobile Arts

3:45 – 4:00 PM

Closing Remarks

Jerry Zen – CEO of 3DAYS

4:00 – 5:30 PM

Rooftop Cocktails



Mobile Base Camp is brought to you by

Presented by

The Georgia Center Hotel has proudly served Atlanta's corporate needs for over 25 years. With 10 ballrooms, an expansive media center, multi-media technology and an in-house production staff, The Georgia Center excels in creating memorable special events. 

The Peach Tree is renowned for its healthy preperations of decadent Southern classics. Winner of two Eat Up Awards and a leader in farm-to-table cuisine, The Peach Tree offers casual-chic dining in the heart of Atlanta.

About 3DAYS

A Fortune 500 company, 3DAYS sets the platinum standard for engaging, media-rich mobile ads. With award-winning campaigns in video, interactive and animated content and partnerships with top-tier creative agencies across the globe, 3DAYS dominates the mobile ad solutions field and delivers effective, cost-effective solutions.

Space is limited. Register now

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